IELTS WRITING TASK 2 - DIRECT ESSAY - SANIA BEGUM

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 In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? 

In their advertising, businesses today often promote the idea that there is something new in their products. I I think this is a positive development  because new features and new creations are there to respond to consumers new needs.

By advertising something new they created, that particular brand can increase their chances of staying ahead of their competitors. No matter what a company sells , there are always hundreds, if not thousands of similar products available in the market that a customer can choose from, if the company does not inform the customers through its marketing that their product is innovative and different in some way, it will be just one of the many out there, rather than one which is diverse and grabs buyer’s attention. For instance, in an iPhone commercial, Apple effectively delivers the message that the latest version of iOS allows users to disable cross-app tracking, which is the ultimate feature which no other smart phone has and also Apple can attract new buyers since nowadays people are becoming more concerned about their online privacy.

 In addition, nowadays people are having desires to try something new, they have new requirements that need new products to satisfy them. For example, with all the digital devices at their fingertips, people wants to limit their screen time more than they did a decade ago. Noticing this change, Amazon has launched a screenless fitness band called Amazon Halo. This screenless feature is something that existing fitness trackers such as Apple watches and Fitbits cannot offer.

 In conclusion, emphasizing the newness of their products through advertising is an effective way for brands to stand out from the competition. This is a positive development in view of the fact that new features can meet customers new needs and this also leads to profits of an organization…

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