IELTS WRITING TASK 2 - DISCUSS BOTH VIEWS - SHIVANI KAMOJJALA

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Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this.

Discuss both the views and give your opinion.


Have you ever watched a sports match without the logos of different brands? The answer is certainly no because sports sponsorship is the best way to boost their businesses these days. Even though this is believed to be a booming strategy to increase their business, there are few other people who think this is a threat to society.  I will discuss both the points clearly in the essay and also give my outlook on this context.

     Sports events are the most rated shows all over the world. So, businessmen take this to their advantage to promote their organization and it is quite normal these days. This helps to increase their brand awareness and also their consumer base which automatically generates huge commercial profit. The logos of their brand are printed on the jerseys of the athletes and sportspersons which are eye-catchy so that people easily notice and remember the brand. Sports sponsorship is also a prosperous advantage to the sports team to manage their finances and also help them to participate in international sports events. For instance, if we look at our IPL matches, we see a wide number of financiers for each team. They help the team in many ways by providing them accommodation, food, equipment, and many more facilities. A player who is a brand ambassador for a reputed company is paid crores of rupees which is a benefit to them.

     On the downside, many argue that the promotion of certain products like tobacco and alcohol in sports events may result in a wrong influence on the youth, who constitute a large portion of the audience. They may also get addicted to these bad habits. Another concern is that the sponsors may force the team members to do what they expect which might affect the team performance. There are also chances of match-fixing between teams.

     In conclusion, in my opinion, there may be some drawbacks of sports sponsorship which we cannot ignore, but it gives vast number of advantages to the sports industry and I personally think this sponsorship must be encouraged in a positive way in which financers and players are at mutual benefit.

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