IELTS WRITING TASK 2 - DIRECT ESSAY - RAVI TEJA MARTHA

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Some people think that the only way to have success in business is to have a unique product.

What factors do you think, influence the success of a company?


Today’s businesses are targeting to stand at global positions, which include all small scale to large scale companies and people presume businesses achieve success in the market in the sooner way b building a unique product. In my opinion, coming up with a new idea or product is only half done and another half is to shatter the glass ceiling to reach the top.

One way, to captivate the people and embrace them is by marketing and pushing limits beyond boundaries viz., advertising on billboards, newspapers especially in business columns and lastly social media which can disseminate information in a millionth of a second.

Although it is believed advertisement can boost a company’s product, yet other mounting concerns are; fiscal conditions, social networking of adept person who brought the new product or idea to the limelight, the number of working professionals in the company besides University from which he/she has been graduated. For instance, Orkut which was developed even before Facebook underscored the importance amongst the people. The primary reason Facebook emerged as the leading powerful social networking application could be Zuckerberg’s Harvard University colleagues and friends, who bolstered him in winning the battle.

In addition, new ideas of the company   reach  the people with effective communications skills of employees since they play a significant role in making the company climb up the ladder. Take for example, the OYO Rooms founder and CEO Ritesh Agarwal with idea of connecting hotels across the margins of the globe was proven linguistic one, which aided his business not only surge exponentially but also made him stood as youngest CEO in Forbes list 2020.

To conclude, just by the way, the product was developed cannot account for the success of any company, indeed it has to travel along with a manifold set of difficulties arising and have faced every day in and out; subsequently which may then firmly stand as leading power and grow bigger.

                                                                       

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