IELTS WRITING TASK 2 - POSITIVE / NEGATIVE DEVELOPMENT- HARSHITH REDDY

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The number of advertisements for charities on television and the internet seems to be increasing. Is this a positive development or a negative development ?

Advertisements are incredibly effective and powerful way to spread word about a important issues or products. With rapid exponential growth in the population, it becomes extremely difficult for organisations to spread word about campaigns. Internet and TV reduce the effort put into this. They reach a wide range of audience in a short period of time. In my opinion this is a positive development because it enables people to donate very easily.

Firstly, Umpteen number of organisations promote their ads using digital platforms. In this era where everything from shopping to bill payments are being done digital, online ads really seem to catch the eye of users. Infact internet uses an algorithm that targets speific people who may have made contributions in the past. This increases the probability of them interacting with such ads. The rise of various online payment apps also made the process simpler and hassle free. It has also enabled donors to monitor the organisation and and check how the donation has been spent. This digital transparency is a major factor in persuading people to donate.

According to my view, this is a positive development because it enables the poor to receive help in difficult times. Such campaigns directly connect with people who need help eliminating the need for a middle man. For example, i came across a campaign on paytm which was raising money for the flood affected people of assam. Without digital platforms like these it would have been extremely difficult for me to search an reach out to any organisation. These commercials help authentic charities raise money that do phenomenal work for the upbringing of the society.

In conclusion, advertisements prove to be very valuable because more people are willing to contribute. This is a positive development because it helps in reaching a larger audience stand up for a rightful cause. 

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